Beer is the most widely consumed alcoholic beverage not just in the United States, but worldwide!
Beer will continue dominating the country’s Alcoholic Beverages Market, which is expected to grow at a CAGR of over 3 percent from 2013-2018.
The Beer industry is expected to gain more business primarily because of the increasing demand for craft beer. Young consumers are also experimenting with new products and flavors offered by beer manufacturers. The growing demand for imports and cider beer (fermented alcoholic beverage made from fruit juice) is also expected to drive the market during the forecast period.
TechNavio analysts have pinpointed the top 10 beer brands in the United States expected to help fuel market growth during the forecast period.
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“Bud Light, the top-selling beer in the U.S.,Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. Its superior drinkability and refreshing flavor makes it the world’s favorite light beer. Bud Light is the official beer sponsor of the NFL and UFC, Bud Light Hotel World-Renowned Super Bowl Advertiser, Bud Light Music First and Only in March.” |
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“Coors Light, the World’s Most Refreshing Beer, is the second best-selling beer in the U.S. The simple, silver can caught people’s attention and the brew was nicknamed the “Silver Bullet” as sales climbed. Coors Light is constantly bringing innovation to its bottles and cans, with recent features including the Cold Activated Bottle, Super Cold Draft, the Vented Wide Mouth Can with Frost Brew Liner, the Cold Activated Can and Two-Stage Cold Activation bottles and cans.” |
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“Miller Lite is the great tasting, less filling beer that created the American light beer category in 1975. Triple-hops brewed for great pilsner taste, Miller Lite is the only beer to win four gold awards in the World Beer Cup for best American-Style light lager (2006, 2002, 1998 and 1996). It also won the gold medal for best American-style Lager or Light Lager at the 2010 Great American Beer Festival.” |
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“Budweiser, known as “The King of Beers”, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.” |
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“Corona is the number one selling imported beer in Canada & the U.S. Throughout the U.S., Corona has become an icon of relaxation. Often referred to as a “vacation in a bottle,” Corona is nearly synonymous with the carefree beach lifestyle, occupying a place in the hearts of millions who can’t imagine relaxing with friends without a Corona in hand. Over the years, Corona has steadily become a larger part of American culture, from the widely-loved ads to billboard placements in Times Square in New York City and more.” |
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“Natural Light is a wonderfully blended, balanced and brewed for a consistently clean flavor, light body and satisfying refreshment. Introduced in 1977, Natural Light was Anheuser-Busch’s first reduced-calorie light beer. Natural Light is brewed with a blend of premium American and imported hops, and a combination of malt and corn. Its longer brewing process produces a lighter body, fewer calories and an easy-drinking character. Natural Light was Anheuser-Busch’s first reduced-calorie light beer.” |
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“Michelob ULTRA has 95 calories and 2.6 grams of carbs per 12 oz. serving. One year after its introduction in 2002, Michelob ULTRA became the fastest-growing new brand in the industry and was a phenomenal hit among adult fitness enthusiasts, adult consumers living an active lifestyle, and those looking for a great-tasting beer with lower carbohydrates and fewer calories.” |
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“Established in 1864 by the Heineken family, HEINEKEN has a long and proud history and heritage as an independent global brewer. We brew quality beers, build award-winning brands and are committed to enthusing consumers everywhere. Today, HEINEKEN is the number one brewer in Europe and the number three brewer by volume in the world. With recent acquisitions in Africa, India, Asia and Latin America, we are continuing to increase our presence within emerging markets, which will contribute to our ongoing growth.” |
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“Busch Light offers a light, balanced flavor, with fewer calories. Busch Light has a pleasant hop aroma and a smooth, slightly sweet finish. Since being introduced regionally in 1955, the Busch beer brand family has grown to become one of the top-selling value beer brand families. Busch also holds a noted place in Anheuser‑Busch history as the first new brand after the repeal of Prohibition.” |
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“Miller High Life, the “champagne of beers,” dates to 1903. A classic American style lager, Miller High Life is known for its consistently crisp, smooth taste and iconic clear-glass bottle. Miller High Life embraces its rich heritage and is known by its drinkers as an authentic, unpretentious beer. It’s common sense in a bottle.” |
For more information, view our 2014-2018 report on the Alcoholic Beverages Market in the US.
Cover Photo by: Michelle Tribe via Flickr (cc)
