Online advertising is one of the fastest growing phenomena that the marketing industry has ever seen. In fact, between 2013 and 2018, the Global Internet Advertising Market is expected to nearly double in value at just over US$ 2 billion.
It is one of the most popular advertising media because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, making consumer targeting more efficient and precise. For instance, Yahoo Search, AdWords, and Google AdSense are seen only on relevant web pages.
The participants in internet advertising are online publishers, advisers, advertising agencies, ad servers, and advertising affiliates. Internet advertising consists of email marketing, SEM, social media marketing, display advertising, and mobile advertising.
To show you just how powerful online advertising is, we’ve created an infographic that shows the most viewed internet ads in June 2014:
We should also probably mention the fact that Shakira’s “La La La” video for the FIFA World Cup in Brazil has over 341 million views as of today. Just in case you missed out on what all the fuss was about, here is the video:
