People across the globe—and in the US in particular, are becoming increasingly conscientious of the dangers of the various chemicals and additives that we put not only in, but on our bodies. As such, consumers are spending more and more on organic personal care products like moisturizers, lip balms, hair oils, shampoos, perfumes, talcum powders, shaving creams, eyeliners, toothpastes, and skin creams, developed for personal hygiene and beautification.
Indeed, The Global Natural and Organic Personal Care Products Market in the US is presently valued at close to $ US 9 billion and expected to continue rising at a CAGR of 10.12 percent for the 2012-2016. Although this market forms a small part of the Global Personal Care Products market, it is growing at a much faster rate than the Synthetic and Non-natural Personal Care Products market in the US.
Two of the major factors driving the growth of the Natural and Organic Personal Care Products market in the US are the increase in number of savvy consumers thanks to the amount of media attention on the web and television outlining the risks of certain substances, as well as the dramatic increase in the number of people suffering from skin-related allergies. For instance, the widespread publicity of cases where deodorants and anti-perspirants have caused allergies and even cancer has prompted many consumers to seek out organic skin care products contain no harmful toxin chemicals or parabens.
The personal care industry gets even more leverage in the fact that products are available for all genders and all age groups such as age-defying products for the adult crowd, and cosmetics for the younger customer base. The health of this massive market can be gauged by the number of large and esteemed enterprises dealing with organic and natural personal care products, from L’Oreal and Clorox, to Estee Lauder.
All things considered, we at TechNavio estimate that by the end of this decade, the US will account for one-fourth of the global spending on personal care products. Thus, it’s safe to say that The Natural and Organic Personal Care Products Market in the US is worth keeping your eye on!
For more info, view our 2012-2016 market research report on The Global Natural and Organic Personal Care Products Market in the US.
