Product Variety: A Necessity in China’s Online Gas Analyzer Market

A recent TechNavio report predicts exciting things and a significant upward trend for the Online Gas Analyzer Market in China between 2012-2016. The expansion of various process manufacturing industries and the adoption of stringent government regulations on industrial gas emissions are key contributing factors to this growth.

Considering these significant drivers, it’s hard to think of a reason for any decline in demand for online gas analyzers within the next few years. In fact, the only major anticipated threat that vendors should be wary of is the emergence of low-cost substitutes within the market.

Most online gas analyzers are essentially the same, so if one vendor is able to manufacture and sell the technology at lower costs, competitors have no choice but to reduce their own prices as well. This has the potential be very detrimental to the market’s current leaders, including Focused Photonics, Siemens, and ABB.

The key to protecting one’s position in the market despite heavy competition and decreasing profit margins will be developing a differentiable product that end-users can justify spending more money on. Some vendors are already taking this approach by developing multi-function online gas analyzers that are capable of simultaneously reporting and integrating with plant automation systems, and analyzing multiple gases/samples.

One such company is market leader Siemens AG. Over the past few years, Siemens has developed a number of advanced and next-generation gas analyzers. The innovative technology used in these products allows the company to sell at premium prices without the fear of being replaced by cheaper substitutes.

But what happens in a few years when today’s ”innovative technology” becomes the industry norm? It’s inevitable that competitors will eventually catch up with today’s cutting-edge vendors such as Siemens, which is why market players must also focus on strategic moves like international expansion as well as mergers and acquisitions.

When it comes down to it, the first challenge of any industry is product demand. Fortunately, this is not an issue for the Online Gas Analyzer Market in China. With this challenge out of the way, the next step for vendors who intend on being market leaders in the next four years and onward, will be providing the best product to as many people as possible.

See the report on the Online Gas Analyzer Market in China 2012-2016

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