Though online education in India is in its nascent stage, it holds tremendous promise and is expected to reach US$10.30 billion by 2019.
Over the years, distance education has emerged as the preferred choice for scores of students in India. With Technological improvements and the presence of a vast number of open universities, a significant number of Indian students are taking the online route.
A Market That Craves for Knowledge
With the presence of more than 1 million schools and 18,000 higher education institutions, the Online Education Market in India is expected to post an impressive CAGR of 17.50 percent from 2014-2019.
Education has become a game changer in a highly competitive Indian Job Market and obtaining a good job is becoming increasingly dependent on one’s qualification. Thus, more young Indians than ever before are making a beeline for higher education courses of learning.
Additionally, this young populating is aggressively consuming online certifications while looking to build on the reputation of being an immense pool of skilled manpower.
Making Higher Learning Easy
Changing the perception of a typical classroom environment, service providers have successfully admonished the notion of a teacher’s physical presence being a must.
A huge cache of video lectures prepared by some of the best professors in the country is available online. And with an increasing acceptance of live interactions, video learning is getting to be extremely effective in helping students learn.
A market that has always been upbeat about competitive exams, the Online Test Preparation is witnessing resounding popularity, offering smart classroom features on smartphones and tablets.
Online Education For Schoolkids
K-12 education constitutes a significant part of the Online Education Market in India. It is estimated to account for more than half of the Education Sector in India.
Private schools are aggressively deploying e-learning products for use in classrooms. It is a segment where after school hours, students have a need for e-learning products to be accessed by subscribing or by buying them.
Online education service providers are striving to capture this Supplementary Learning Market on a large scale and parents are using these products to assess their children’s performance, strengths, and weaknesses.
Despite initial hiccups, vendors have been successful in promoting online education in schools largely due to the introduction of payment on an installment basis.
