The Global Oral Hygiene Market is one of the steadily growing markets in the Personal Care Industry. Oral hygiene involves keeping teeth, mouth and gums clean to prevent various dental problems such as tooth decay, gum diseases, bad breath and plaque buildup. The perpetual need for oral care products is expected to drive market growth at a CAGR of 3.14 percent for the 2012-2016 period.
The oral hygiene market covers a lot of ground. So what products fall under the oral hygiene umbrella and which are responsible for bringing in the most profit? Well, the 5 main segments in the oral hygiene market listed below are responsible for the majority of profit and market growth.
Recently, as a result of an increase in elderly populations worldwide, there has been a surge in demand for age specific products. Major vendors like Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson and Procter& Gamble have designed soft-bristle toothbrushes and pastes for sensitive teeth, especially for older people, as dental hypersensitivity is a common problem among the aging population.
Vendors are constantly developing new products and improving existing ones in each of the segments to make oral care affordable and accessible to everyone. Recently, oral hygiene product manufacturers have increased the number of product innovations, like designing more natural and organic products to meet demand which is expected to attract new customers. All things considered, the continual need for oral hygiene production will brush away any challenges that crop up in the years to come.
For more information, view our 2012-2016 Global Oral Hygiene Market report.
