Global Focus on Health and Wellness is Driving Sales of Bioactive Ingredients

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The global bioactive ingredients market is getting a boost from the health and wellness movement, and is expected to grow by more than $11 billion from 2014-2019, according to a new research report from Technavio.

Preference for a healthy diet

Increased spending on products that have higher nutritional value has been a boon for the bioactive ingredients market, which includes proteins, vitamins, minerals, fibers, probiotics, and other related ingredients, all of which are essential for human health.

A number of new players are entering the market with value-added offerings, and consumers are shifting their eating habits to fulfill nutritional deficiencies and to prevent disorders and diseases.

Increase in use of probiotic and prebiotic products

While fibers and vitamins still top the market in terms of share, demand for probiotics and prebiotics will provide a boost to market growth.

Probiotics such as Lactobacillus acidophilus and yeast are bacteria that reside in the intestine and help in digestion, food absorption, weight management and even mental functions. These good bacteria are available in products like yogurt and as dietary supplements.

Prebiotics, on the other hand, form the main component of dietary fibers and can be found in fruits and vegetables like apples, bananas, and onions. Prebiotin is a prebiotic fiber that contains oligofructose and inulin. In their natural form, prebiotics are found in artichokes, chicory, garlic, asparagus, tomatoes, topinambuco, leek, and many other plants.

Prebiotics are used in nano-encapsulation and oral drug delivery due to their ability to protect the encapsulated compound in the upper gastrointestinal tract. Lactulose, malt oligosaccharides, fructo-oligosaccharides, galacto-oligosaccharides, inulin and its hydrolysates, and resistant starch are commonly used prebiotics.

Global probiotics bioactive ingredients market

The global probiotics bioactive ingredients market is expected to reach $2.21 billion by 2019, growing at a CAGR of 7.63% over the forecast period.

Beyond the digestive benefits offered by good bacteria, there has been increased demand for probiotics as an ingredient in cosmetics. They stimulate the skin’s immune system, repair natural defenses, prevent collagen damage, and hydrate the skin, thereby slowing the aging process. They can help reduce cellular damage by up to 50% and improve cellular renewal by up to 70%, which will help cement a steady growth rate over the forecast period.

For more information on the global bioactive ingredients market, check out Technavio’s new report.