With changing attitudes, India has come a long way in embracing sexual wellness. The need to address sexual experience is out of the closet as this young market looks eager to explore sensuality.
The Sexual Wellness Market in India is growing rapidly and is expected to post an impressive CAGR of 34.76 percent from 2014-2019.
Sexual Wellness Booming in India
In terms of products, while the condom segment walked away with the largest share of the market in 2014, lubricants are expected to witness the fastest growth during the forecast period.
E-commerce is giving rise to new opportunities for sexual wellness products. It is also bridging the gap between retailers and consumers, bringing about ease of purchase.
Because the market is still in its nascent stage, there are many online vendors who are looking to fulfill the stupendous demand that exists, while supply remains scarce.
The market accounts for products that include condoms, sensual lingerie, pleasure- enhancing devices, lubricants, toys, costumes, accessories, adult games, oils, and herbal supplements.
Discreet Packaging
The Indian consumer has a major barrier to overcome in terms of social norms and inhibitions.
Recognizing this aspect of social stigma associated with sexual wellness, vendors have started offering discreet packaging to consumers.
This move not only helps maintain consumer privacy it also emboldens consumers to exercise discretion to shop for more products and not shy away from intimacy.
Addressing the issue of embarrassment that is linked with the purchase of sexual wellness products, discreet packaging is fast emerging as an inherent service feature.
Indian Women Turning the Tide
The benefits of anonymity while exploring sexual wellness and receiving products discretely has encouraged a number of women to purchase online.
In the Indian sexual wellness market, women comprise a large chunk of the end-users; accounting for nearly half of the overall purchases.
As Indian women have begun to exert their needs to explore sexual fantasies, they are consuming pleasure products more than ever before.
Women from smaller towns are making a beeline for products such as condoms, lubricants, supplements, and toys as they do not have easy access to offline retailers.
And it is women consumers from these small towns who more often than not, place high value orders with online vendors.
