With over 5% of the world population suffering from hearing disability, technology giant Apple Inc.’s hearing device, the Baha 5 sound processor, is one of the newest hearing aids on the market today. Developed on the lines of Apple’s ‘made for iPhone’ program, Baha 5 sound processor employs Bluetooth and a special protocol technology from Apple allowing users to stream audio directly to their ears.
The global market for hearing aids
Highly prevalent among adults, hearing disability can be either partial or total. Noise pollution, genetic disorders and aging are some of the major factors that lead to loss of hearing. Today. with technological advancements, the market is filled with several innovative products that help users overcome their hearing impairment. A number of manufacturers are diligently working towards developing hearing aids that are compatible with the latest gadgets. The hearing aids market at the global level has grown significantly in the past few years, and analysts at Technavio expect the market to register a CAGR of more than 5% by 2020.
The hearing aid market can be broadly divided into two segments:
- Hearing aid devices
- Hearing implants
Compared to hearing implants, the share of hearing aid devices is huge, with around nearly 80% of the total market share. But with the development of sleek devices, the market for hearing implants is also growing at a steady pace. Innovation and 3D printing technology are the latest areas of focus for manufacturers of hearing implants.
Cochlear Baha 5 Sound Processor
The Cochlear Baha 5 sound processor is the first sound processor that can stream sound directly from an iPhone, iPad and iPod touch. Designed with the revolutionary SmartSound iQ technology, Baha 5 automatically selects the appropriate program based on where the user of the device is and accordingly enhances hearing capability based on the surrounding environment.
Apart from its laser sharp smart-features, Baha 5 sound processor is one of the smallest hearing implants available on the market at present. Due to its small size, one can easily hide it and need not be too conscious about using a hearing aid. Users of this device can also connect with a range of Cochlear True Wireless accessories that enhance the hearing experience of Baha 5 users. Its data logging functionality, constantly creates a comprehensive record of how the processor is being used. Based on this record, audiologists can study sound levels and patterns to make the fine-tuning process much more accurate. Data logging is especially useful in cases of parents of children using a Baha 5 sound processor.
Available in a range of hair-matching colors, the Baha 5 sound processor can work in sync with the Cochlear Baha 5 smart app to provide users with a highly personalized hearing experience. With the app, users can change programs, adjust volume and save custom settings for certain locations.
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