AMOLED displays are developed using thin-film display technology in which organic compounds form the electroluminescent material. These displays consist of an active matrix of OLED pixels that generate light on electrical stimulation. OLED pixels are deposited on a TFT that functions as a switch to control the current flowing to each pixel.
AMOLED displays are widely used in smartphones, tablets, digital cameras, and other consumer electronics devices. Some of the unique advantages of AMOLED displays include the delivery of ultra-high-quality pictures and reduced power consumption. Moreover, these displays help reduce the weight of the device while adding to its aesthetic value.
Here are five interesting facts about what’s happening in the Global AMOLED Display Market:
1. The Global AMOLED Display market is expected to reach US$21.7 billion by 2018, growing at a CAGR of 21.8 percent.
Increasing adoption of AMOLED displays in smartphones is one of the major drivers in the market. The unique features of AMOLED displays such as high resolution and ultra-high clarity help in enhancing the user experience. Therefore, smartphone and tablet manufacturers are increasingly adopting these displays.
2. The Smartphone segment was the largest revenue contributor to the market, accounting for a revenue share of 95 percent in 2013.
The penetration of AMOLED displays in other applications such as tablets and gaming consoles is still in its nascent stages. However, with falling ASPs and changing consumer preferences, AMOLED displays are expected to be adopted by numerous applications in the future.
3. In 2013, the market was dominated by the APAC region, accounting for a share of over 87 percent.
There is a huge demand for AMOLED displays in the APAC region as it is the manufacturing hub for various electronic display products. In addition, the high adoption of AMOLED displays by the major smartphone manufacturers in this region is another factor leading to the increased demand for such displays. Some of the major consumer electronics manufacturers such as Samsung, Sharp, and LG Electronics have their headquarters in the APAC region, which in turn is contributing to the high growth of the market in this region.
4. AMOLED Display vendors shipped 198.1 million units in 2013, and this number is expected to increase to 546.7 million units by 2018.
The unit shipments of AMOLED displays are expected to increase during the forecast period. One of the major reasons for this is the high adoption of AMOLED displays in smartphones. However, the market is expected to witness a decline in its growth rate primarily because of the falling ASP of AMOLED displays. This decline in their ASP is, however, expected to boost the adoption of AMOLED displays among end-users.
5. Samsung Display Co. Ltd. was the leading vendor with the largest share in the Global AMOLED Display market in 2013.
Samsung’s position in the Global Smartphone Market with respect to unit shipments has enabled it to be the leading vendor in this market. Its Samsung Galaxy series of smartphones have been developed with AMOLED displays. The company is expanding its AMOLED displays production capacity at a rapid rate. It is also focusing on manufacturing eighth-generation fabs for AMOLED displays. Samsung offers several types of AMOLED displays for mobile devices. These displays enhance performance and are considered to be among the top mobile displays available in the market.
