According our recent survey, the increasing usage of personal devices is paving the way for the growing usage of MDM solutions in enterprises. More than 50 percent of employees use their personal devices at work to attend to and make calls and around 20 percent use these personal devices for SMS.
The following are the functions performed by MDM solutions:
- Software Distribution
- Policy Management
- Inventory Management
- Service Management for personal devices
- Security Management for personal devices
The Global MDM Enterprise Software Market is growing at a CAGR of 23.95 percent from 2013-2018 due to its capabilities to improve data security with device capabilities as well as improve network connectivity.
The market is also witnessing many acquisitions by large enterprises as the majority of the market share has been captured by pure-play vendors. To reduce the presence of pure-play vendors and increase the number of MDM software brands in the market, large vendors are ready to invest in new technology.
TechNavio analysts have pinpointed three trends in this market that are expected to have a high impact on the growth rate during the forecast period:
Development of New CRM Mobile Applications in MDM
The introduction of new mobile CRM applications in the Global MDM Enterprise Software Market is a new trend that is expected to become an important preference for companies providing CRM solutions.
MDM Enterprise Solutions will also witness the introduction of modern customer intelligence solutions. With the emergence of smartphones and new mobile devices such as iPads and similar products, the mobile dimension to CRM is going to be another area that will attract the attention of many companies.
Mobile access to CRM systems by sales and service teams has increased over the past few years, with improved IT and telecom infrastructure. Therefore, there will be an increase in the use of CRM systems to support outreach to customers via their mobile devices.
Increased Demand for Mobile Virtualization
The increasing demand for mobile virtualization is another emerging trend in the Global MDM Enterprise Software Market. Mobile virtualization is a technology that enables the deployment of multiple operating systems on a single mobile device.
Virtualization software installs a thin layer on the hardware that separates the operating system and the application from the hardware underlying the devices. All the computing resources are facilitated by the virtualization layer and many applications can be executed on the mobile device, independent of their hardware configuration. The technology enables simultaneous execution of personal applications as well as enterprise applications on the mobile devices.
Rise in Demand from SMEs
MDM enterprise software supports the company’s growth and helps to generate contact with customers. SMEs require regular updates on their services, as they find themselves catering to a large number of customer segments and this requires constant innovation on the part of service and product offerings.
MDM enterprise software is one of the most valuable ways for SMEs to increase their revenue, improve customer service and satisfaction, and reduce the cost of acquiring customers. Large organizations seem to be more concerned about the number of mobile devices entering and exiting their company on a daily basis compared to SMEs. With the high adoption of internet-enabled wireless gadgets like PDAs, smartphones, and tablets; MDM software has been adopted by SMEs to bring down desktop and laptop usage.
