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Renewable energy

How brands are catching them young

Companies are introducing kids-only versions of popular brands as the line between adult and children’s categories begins to blur. For several reasons; apart from their individual purchasing power (which is considerable), they influence their parents’ purchases and are potential adult consumers.  According to a Dabur spokesperson, “Despite a growing demand for baby care products in…

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Renewable energy

Big data spreads across industries

As more companies complete their mass-digitization of files and records – which has been a long and sometimes painful process – they are beginning to find value in the use of analytics and intelligence solutions. Although certain industries were a bit quicker to the punch when it came to overhauling their information management strategies to…

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Renewable energy

Pfizer: Prestiq Fails To Prove Efficacy For MDD Patients

Pfizer Inc. has announced its Phase-3 study to establish the effectiveness and tolerability of Pristiq did not meet the primary endpoint compared to the placebo.The study is the second of two Phase-3 placebo-controlled studies done under the Pediatric Research Equity Act (PREA), as part of an FDA post-marketing commitment. TechNavio analysts forecast that the antidepressant…

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