Does an improved physical appearance aid in gaining acceptability in social situations or the workplace? Yes, it does, not just the social acceptance, it also boosts one’s self-confidence and self-esteem. The growing fascination with people to emphasize their physical appearance is directing them to adopt several surgical and non-surgical procedures for ‘self improvement’. Herein, laser aesthetics is one of the most popular non-invasive procedures that is gaining massive appeal amongst the people, and endorsement from professionals in the healthcare segment.
The market for laser aesthetic procedures have grown faster than traditional surgery and are becoming increasingly popular owing to their lower cost and faster recovery time, which allows patients to resume their day-to-day life soon after the procedure. The urge of the aging population to ensure the longevity of their youthful radiance has also been contributing in terms of opportunities for the global laser aesthetics market.
Laser technology meets modern day healthcare
With the growing demand from people to enhance their appearance and look healthy, several companies in the medical aesthetics segment have started venturing into this field, thereby ensuring the development of new technologies. The two most significant laser technologies that are gaining the maximum approval among the consumers are body contouring devices and laser resurfacing devices.
Body contouring devices
As people are becoming extremely cognizant of the benefits of leading a healthy life, their eating habits have been changing which in turn is raising demand for solutions that can reduce their weight in a shorter period. These circumstances are attributing to the growth of the body contouring devices segment. The laser enabled body contouring devices can play a vital role in consumer satisfaction in the form of lower costs and better efficacy in fat reduction.
Laser resurfacing devices
Laser based aesthetic technology covers a range of concerns including pigmentary treatments, acne as well as rejuvenation, and skin tightening. Laser resurfacing devices are becoming increasingly common and affordable. Clinical practices have witnessed the integration of several technological and procedural skin resurfacing developments that allow physicians to treat a wide range of skin conditions.
Also, along with the body contouring and laser resurfacing devices, lasers are also used in hair and tattoo removal. They are used to selectively target dark coarse hairs while leaving the surrounding skin undamaged. The technology is useful in removing unwanted hair from the underarm, face, legs, arms, and other parts of the body.
Zapping away to success with Technavio
In order to gain a better foothold in the organized yet fragmented global laser aesthetics market, the emerging and new entrants must use innovative strategies and introduce a broad product portfolio. This entails a thorough market study before the incorporation of the business.
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