Fitness, the “new black,” is now a status symbol among consumers, who prioritize sustaining their mental and physical health. We are undergoing a phenomenon where health is creeping into all facets of consumer life and experience. The rising urge to stay healthy and fit, to maintain strength, and remain stress-free is leading to an upsurge in demand for health clubs and gyms. The global fitness industry is mainly grounded on fitness equipment, fitness training programs, and related services. The industry is predominantly segregated into products comprising merchandise, nutrition supplements, and service segment including personal training.
Riding high on growth: Reasons behind the popularity of gyms and health clubs
With the rapid increase in the urban population, there are constant changes in lifestyle and preferences of mass consumers. Life in the urban world is hectic and stressful which has led to a rise in health consciousness. These circumstances stand a strong point for consumers to join health clubs to remain healthy and fit.
Print and digital media are highlighting the significance and benefits of a healthy lifestyle to their viewers. These platforms are extremely useful to motivate people by showing interviews of physically fit personalities, actors, and body builders, wherein they credit health clubs and gyms as one of the prominent reasons for their improved fitness.
Among all the demographics, the growth of membership enrollment among baby boomers has remained the highest in recent years. They are looking to adopt healthier diets and work out at gyms and health clubs for exercise and physical fitness.
Barriers in the fitness industry
In spite of huge demand for health clubs and gyms across the world, the fitness industry has some major hurdles to overcome. Few of the major barriers in the health club market are:
- Emergence of online fitness training programs
- Lack of certified trainers and supervisors
- High rate of attrition among subscribed members
Technavio Solutions: Add fitness to your business
The expert analysts at Technavio have conducted a comprehensive study on the global gyms and health clubs market to provide the firms in the industry with in-depth market insights. The study comprises a detailed analysis on the competitive landscape, and market landscape including key trends, drivers, and challenges in the global gyms and health clubs market.
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