The global media training market was valued at almost USD 3 billion in 2016 and is expected to surpass USD 3 billion by 2021.
Procurement market intelligence analysts have announced its latest market research report on media training for the period 2017-2021. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the media training market during the forecast period. Some of the top vendors listed in this industry analysis include Edelman, Weber Shandwick, FleishmanHillard, Ketchum, and Burson-Marsteller.
In terms of geographical analysis, North America led the global market during 2016 with a market share of around 31%, followed by South America with a market share of around 30%.
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According to Angad Singh, a procurement specialist at Technavio for research on category spend intelligence, “Media houses and news agencies are increasingly emphasizing the importance of using videos to report stories and conduct interviews. As a result, businesses are increasingly focusing on the development of techniques that can help tackle troubling questions on the lack or delay in taking high-impact business decisions.”
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The new procurement market intelligence report analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Increasing relevance of new age communication
New age communication helps organizations connect with all relevant stakeholders – employees, clients, and partners – and deliver key corporate communication, thereby enabling companies to ensure maximum impact and exploit opportunities presented by different media opportunities. This is prompting businesses to evaluate their best strategy to filter key corporate communication that should be the centerpiece of media spotlight.
Organization-wide strategy to promote media literacy
Training programs on developing digital skills help employees use and implement new and developing technologies and social platforms. Organizations are increasingly collaborating with media training firms to scale up the adoption of digital skills that will promote future growth. For instance, Intel introduced a course called Digital IQ 500 in 2010 to train employees to use social media to drive business results and increase collaboration between employees and senior management.
High interdependence and cross-linkages between different media platforms
The integration of different media platforms such as email, social media, TV, networks, and radio is being increasingly implemented by organizations across the globe. As a result, companies are giving increased importance to media with increased emphasis on social media. Media training programs help organizations evaluate different media platforms, their benefits, risks, and usage implications that ensure uniformity and compliance in the network
A more detailed analysis is available in the procurement market intelligence report titled, ‘Global Media Training – Procurement Market Intelligence 2017’.
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