According to Technavio’s latest market research study, the global teeth whitening market is expected to grow at a CAGR of close to 4% during the forecast period, 2017-2021.
This report by Technavio provides an in-depth analysis of the global teeth whitening market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
Technavio research analysts categorize the market based on the product type
The top three revenue contributing product segments are discussed below
Global whitening toothpastes market: The rapid growth of the global whitening toothpastes market in attributable to the high product penetration on a global scale. Whitening toothpastes are easily available in the regular departmental stores and conveniently priced over the regular toothpastes and can be purchased without prescriptions.
“In 2021, the market is expected to be led by whitening toothpastes due to its earlier penetration and the increasing awareness. Over a period, the price of the toothpastes is likely to decrease owing to the reduced cost of manufacturing,” says Abhay Sinha, a lead analyst at Technavio for research on health and wellness.
Global whitening strips market: Whitening strips are small pieces of polyethylene that molds to the structure of the tooth, including top surfaces, the edges, and crevices between teeth. Whitening strips have more advantages compared with the other whitening products in the market as the dosages provided with the strips are consistent and precise. It is easy-to-use and is not messy as there is no liquid ingredient involved. The market share of whitening strips is likely to drop during the forecast period due to the rising prevalence of whitening toothpastes and their easy availability.
Global teeth whitening market by other products: The other products segment comprises of whitening gels and trays that are used less compared with the other product segments. These products are also limited to consumers in urban region as they are priced higher and have limited distribution network in the rural areas. Industry analysts anticipate segment’s share to deplete during the forecast period due to the preference of usage of whitening toothpastes and strips by the users due to their higher penetration in the market.
The top vendors operating in the global teeth whitening market are:
- Colgate-Palmolive
- GlaxoSmithKline
- Johnson & Johnson
- P&G
Other prominent vendors in the market include Brodie & Stone, CCA Industries, Church & Dwight, GO SMILE, Henkel, Unilever, Supersmile, and Ultradent Products.
A more detailed analysis is available in the Technavio report titled, ‘Global Teeth Whitening Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
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