Vendors to focus on product differentiation to gain market shares.
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five vendors for the global spirit-based RTD mixes market in their latest research report. This report also lists seven other prominent vendors who are expected to contribute to this market’s growth between 2017-2021.
Competitive vendor landscape
The global spirit-based RTD mixes market is subject to rapidly changing consumer demands and preferences. The changing consumer spending pattern plays a key role in the performance of manufacturers in the market space. The market is highly fragmented in nature due to the presence of numerous small and large vendors. The players in the market compete on the basis of factors such as price, quality, innovation, reputation, and distribution.
According to Manjunath Reddy, a lead analyst at Technavio for research on alcoholic beverages, “Intense competition among players, coupled with rapid technological changes, constitutes a significant risk factor to player operations. Therefore, to survive and succeed in this competitive environment, it becomes imperative for manufacturers in the market to distinguish their product and service offerings through a clear and unique value proposition.”
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Top five vendors in the spirit-based RTD mixes market space
Bacardi Limited
Bacardi is the world’s largest privately-held spirits company. It is an alcoholic beverages company that produces and markets a wide range of spirits and wines. The company has more than 200 brands and labels. Some of the major subsidiaries of the company are Bacardi-Martini Austria, Bacardi-Martini Finland, Bacardi-Martini Germany, Bacardi-Martini Japan, Bacardi USA, Bacardi Netherlands, and Bacardi-Martini Belgium.
Key products: Breezer.
Beam Suntory
Beam Suntory functions through various business models to sell and distribute its products in the market; like in the US, the company retails its products through wholesale distributors to the reseller to the retails outlets. The leading brands of the company are Whisky DYC, DeKuyper Cordials, Skinnygirl Cocktails, Jim Beam Bourbon, Maker’s Mark Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Sauza Tequila, Pinnacle Vodka, and Canadian Club Whisky.
Key products: Sauza, Skinnygirl, Cruzan, Pinnacle, and Jim Beam.
Diageo
Diageo is a premium drinks company. The company offers a broad range of alcohol beverages that include spirits (brandy, cognac, gin, liqueurs, rum, schnapps, spirit drinks, tequila, vodka, whiskey, and reserve), beer, and wine. It sells its products under the brands Pampero Rum, Zacapa Rum, Justerini & Brooks, Vignobles Internationaux, Piat d’Or, Rosenblum Cellars, Justerini & Brooks, Vignobles Internationaux, Piat d’Or, Rosenblum Cellars, Smirnoff, Guinness, Harp Lager, Archers, and Pimm’s.
Key products: Smirnoff Ice, Bevé, and Jeremiah Weed.
Gruppo Campari
Gruppo Campari is a beverage company. It offers over 50 brands of spirits, wines, and soft drinks. Some of its internationally renowned brands are Aperol, Campari, Cinzano, Appleton Estate, SKYY Vodka, and Wild Turkey. It operates through 16 plants and two wineries worldwide and has its own distribution network in 19 countries. It trades in more than 190 countries.
Key products: Campari Mixx.
Pernod Ricard
Pernod Ricard manufactures and retails spirits and wines. It offers vodka, rum, gin, champagne, bitter, and brandy. The company is a leader in the US market.
Key products: Absolut Botanik, Jameson, and Malibu.
Ask an analyst to know more about this report
A more detailed analysis is available in the Technavio report, Global Spirit-based RTD Mix Market 2017-2021. Technavio also customizes reports by other regions and specific segments upon request.
Browse related reports:
- Global Alcoholic Drinks Market 2016-2020
- Global Alcoholic Ingredients Market 2016-2020
- Global Specialty Spirits Market 2016-2020
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