Key vendors to distinguish their product and service offerings through unique value propositions.
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five vendors for the global bottled spring water market in their latest research report. This report also lists six other prominent vendors who are expected to contribute to this market’s growth between 2017-2021.
Competitive vendor landscape
The global bottled spring water market is subject to rapid changes in consumer demand and preferences. Thus, the performance of the manufacturers in the market often gets affected by changes in consumer spending patterns. It also gets affected by consumer tastes, regional, national, and local economic conditions, and demographic trends. Changes in economic conditions that affect customers’ living standards also affect the vendors’ businesses.
According to Manjunath Reddy, a lead analyst at Technavio for research on non-alcoholic beverages, “Intense competition among the vendors and rapid technological changes pose significant risks to the operation of the players. Therefore, to survive and succeed in the market, the vendors need to distinguish their product and service offerings through clear and unique value propositions.”
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Top five vendors in the bottled spring water market space
Coca-Cola
Coca-Cola manufactures, distributes, and markets a variety of non-alcoholic beverages. The company’s product offerings are classified into two categories which include finished products and beverage concentrates. The company is launching new products and is also involved in community programs aimed at increasing the awareness of the importance of drinking water among consumers. In China, Coca-Cola has partnered with ONE Foundation, a local NGO, to install water purifiers in rural schools across China.
Key products: Glacéau and Ice Dew.
Danone
Danone is a global food processing company that markets, produces, and sells a variety of food products under the brand names, Actimel, Activia, Fantasia, Danacol, Densia, Danette, Danissimo, YoCrunch, Danonino, and Vitalinea. Danone is launching new products and is also involved in increasing awareness of the importance of water consumption.
Key products: Evian, Bonafont, and Aqua.
Nestlé
Nestlé focuses on expanding its health, nutrition, and wellness business by making strategic investments, acquiring new firms, and establishing partnerships and collaborations. In 2014, the company undertook various strategic initiatives. One of the significant initiatives was its investment in innovative technology to help reduce the use of water at water bottling plants and food and pet care manufacturing facilities in California, US.
Key products: Acqua Panna, Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring, Resource, and Zephyrhills.
The Mountain Valley Spring Company
The company claims that its product is sodium free, naturally ionized, and rich in minerals. It was twice named as the Best Tasting Water in the World at Berkeley Springs International Water Tasting. The company primarily offers its products in glass bottles. It has also started offering water in recyclable, BPA-free, green plastic bottles. The company is coming up with new products and have also started offering new packaging formats for its products.
Key products: The Mountain Valley Spring water
Tibet Water Resources
In 2012, the company started selling products online after allying with around 122 popular domestic online shopping websites. The company is expanding its operations to other countries and is coming up with new products.
Key products: 5100 glacier water
Ask an analyst to know more about this report
A more detailed analysis is available in the Technavio market research report, ‘Global Bottled Spring Water Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
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