The global CMS market was valued at USD 2 billion in 2016 and is expected to surpass USD 4 billion by 2021, says Technavio.
Technavio has announced its latest market research report on the global CMS market, under its enterprise application portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like Adobe Systems, IBM, Salesforce.com, SAS Institute, and Oracle.
According to Ishmeet Kaur, a lead analyst for enterprise application research at Technavio, “The growing need for improvement in market response and customer digital experience is expected to drive growth in the global CMS market. Enterprises face higher customer demand and pricing pressures with the increase in market competition. Organizations are stimulated to improve the efficiency of their marketing campaigns and operations by improving the process of information delivery.”
CMS has enabled the automation of these processes for effective marketing. It analyzes organization-wide marketing data based on facts and figures. It also alerts companies to take investment-related decisions for marketing. Customer behavior in online marketing has motivated organizations to make large investments in CMS. It has become important for them to manage customer e-experience effectively for retaining existing customers and attracting new ones.
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Emergence of omnichannel marketing
Omnichannel marketing is the application of multiple channels, such as desktop, mobile, telephone, and retail stores, for marketing and sales. It offers customers an integrated and seamless shopping experience. The execution of omnichannel marketing is essential for brands that are trying to expand their national and global footprint. It provides marketing and sales companies an opportunity to identify, engage, and convert their target audience, gain more revenue, and increase ROI.
Use of predictive analytics in CMS
Predictive analytics is based on analytical techniques that enable the study of current or historical data and smear the observations to make decisions about the future. Predictive analytics focuses on the preferences and requirements of customers and provides the right channel, customer, timing, and an effective marketing campaign. It is one of the most powerful tools to improve marketing campaigns, as it helps organizations convert prospects and even cross-sell them to the existing customers.
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This market research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. A competitive analysis of the key vendors, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio market research report titled, ‘Global CMS Market 2017-2021‘. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Hybrid Imaging Market 2017-2021
- Global System Integration Services Market 2017-2021
- Global Payment Gateways Market 2017-2021
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