Technavio market research analysts foresee positive growth for many segments of the health and wellness industry in the next five years. In their recent findings, Technavio talks about three booming markets under the health and wellness industry that are anticipated to generate considerable revenues and grow at a consistent rate during the forecast period.
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Global Menstrual Cup Market 2017-2021
The manufacturers are developing products that match with the changing needs of women of all ages to boost demand in the global menstrual cup market. Menstrual cups are ideal for women who are keen to keep track of blood flow during their menstrual cycle. The vendors are launching Bluetooth enabled menstrual cup that assists women to track various cycle related aspects such as time, body temperature, color changes, health issues. These systems also track menstruation start and estimated end dates. The products can sync with iPhones, Android, and other smart wearable devices making it easier to handle and track information about their menstrual cycles. Such developments will help in the evolution of the personal hygiene and care market. Request a sample report.
Global Tampons Market 2016-2020
The rise in product miniaturization will lead the global tampons market to generate revenues of almost USD 3 billion in 2015 to almost USD 4 billion by 2020. The vendors in the market are concentrating on developing products that meet the requirements for comfort and convenience from the end-users. These are high-quality tampons in small sizes that provide the same benefits as the older versions. Moreover, some new products launched in the market consists of the pocket-sized tampon with superior protection and comfort that are available in different wrapper designs and colors. The miniaturization of products will enable vendors to increase their sales margins and thereby positively impact the market.
Market research analysts at Technavio divided the market into branded tampons and private-label tampons product segment. In 2015, the branded tampons segment dominated the market by occupying over 88% of the total market share. The introduction of product innovations and initiatives by the government bodies to increase awareness about feminine hygiene products led to the growth of this market segment. Request a sample report.
Global Organic Sanitary Napkins Market 2016-2020
The emergence of e-commerce will boost the demand in the global organic sanitary napkins market and will help the market generate revenues of around USD 1015 million in 2015 to USD 1420 million by 2020. Vendors can offer a range of product offerings to the customer to browse and order from with the help of e-commerce. The use of online portals will help manufacturers to build on brand retention and visibility and occupying a larger share of the market. The increasing penetration of e-commerce will enable the merchants to provide a broad range of organic sanitary napkins ranging from menstrual pads to pantyliners to reach new potential customers and sustain the competition in the market.
The leading vendors in the market are advertising and marketing their products through all medium of distribution channels to reach a larger consumer base. Bodywise recently received the best menstrual care award for its ultra-extra pads at the 2016 Natural Beauty Awards.
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Browse related reports:
- Global Sanitary Napkin Market 2016-2020
- Global Feminine Hygiene Wash Market 2016-2020
- Global Disposable Undergarment Market 2016-2020
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