Research conducted by Technavio reveals that the location based services market is expected to grow at a CAGR of 67 percent. The report, which focuses on China, indicates that the market is currently driven by the emergence of new technologies such as 2.5G and 3G, among other factors.
With new and emerging technologies increasing data usage, location based services have seen increased adoption. Moreover the flexibility it offers at an economical cost is making location based services very popular in the Chinese market,” reports Technavio analyst.
In spite of the need, privacy concerns among end users hinder the growth of this market. However, the strong support offered by the Government for these services is expected to improve market growth.
The Chinese location based services market is marked by a boost offered by the increase in social networking. This makes the study an important one for companies to fully understand the potential in the market and formulate its own strategy.
The report, Location Based Service in China 2010 – 2014, is based on an extensive research from inputs by industry experts, vendors and end-users. It examines the factors- including the key trends, drivers and challenges, impacting the evolution of this market. Further, it contains an in-depth understanding of the key vendors including their SWOT Analysis.
Companies mentioned in this report include: Jiepang.com, GyPSii, SINA, and Qieke.com
For more information please contact ludmila@technavio.com or visit https://www.technavio.com/content/location-based-services-china-2010-2014
Roll Out of 3G Technology Driving Growth of Location Based Services in China
