TechNavio today published its report Enterprise Social Software Market in North America 2010“2014. The report aims to aid decision makers™ understanding of the present and the future landscape of the Enterprise Social Software market in North America.
Commenting on the report, an analyst from TechNavio™s Enterprise Applications team said, Many ESS vendors now offer an external social media interface style, such as Facebook. The familiarity of an external social media interface style makes ESS easy to understand and operate in enterprise social networks. This aspect has also made it extremely popular among suppliers and distributors. In addition, several vendors have begun to provide an option to integrate their internal social media with external social media.
According to the report, ESS provides a user-friendly operating environment where all stakeholders of an organization can easily participate and understand the organization™s ecosystem. Most organizations are looking for simple but efficient solutions to communicate with their employees, customers, and partners. ESS is growing to be a popular choice for this demand.
The report also discusses key challenges including security concerns about data stored on these social networks.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/enterprise-social-software-market-north-ame…
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