TechNavio today launched its report Global SaaS-based Customer Relationship Management Market 2011-2014 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers™ understanding of the current and future landscape of this market.
Commenting on the report, an analyst from TechNavio™s Enterprise Computing team said, Organizations are benefitting from SaaS’ ability to deploy applications quickly “ right from the initial deployment to adding new users and modules. Firms also often experience better user adoption and removal of the shelfware, which is common with on-premise deployment. It also results in a reduced burden on IT and administration for user support. The scale, timing, and duration of these benefits can be assessed in view of one or more key metrics and estimating the value gained by the organization when these metrics are upgraded over time.
According to the report, the demand for marketing automation as well as customer service and support solutions are increasing, though the sales sub-segment of CRM applications still signifies the major contributor to SaaS revenue. Vendors that offer both on-premise and on-demand solutions are changing their customer bases and revenue models to embrace a larger proportion of SaaS in response to market demand and more highly examined budgets.
The report also discusses key challenges impacting this market such as the various legal and regulatory concerns.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/global-saas-based-customer-relationship-man…
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TechNavio Announces the Publication of its Report “ Global SaaS-based Customer Relationship Management Software Market 2011“2014
