TechNavio today launched its IT Market in New Zealand 2011“2015 based on an in-depth study of New Zealand. The report aims to aid decision makers™ understanding of the key trends impacting the growth of this market.
Commenting on the report, an analyst from TechNavio™s IT Services team said, With ever-increasing technological advancements, there is a constant emphasis on companies upgrading technologically. Companies need to keep themselves updated with the latest offerings in IT. The stress on digitizing entire organizations and achieving structural changes and strategic benefits is also driving the growth of the IT market in New Zealand. Against the environment of rapidly evolving business dynamics, it has become essential for organizations to continuously innovate, and keep revising their existing business models and enterprise infrastructure to adapt to the varying market conditions and gain an advantage in the highly competitive market.
According to the report, currently, the IT market in New Zealand has been impacted by the growing trend of smartbooks. This rise is assisted by various events such as new product promotions and exhibitions. Notebooks, although smaller and lighter than a PC, are often too bulky while netbooks can lack required specifications.
Further, the report also discusses various challenges impacting the growth of this market including the increasing vulnerability to cyber threats.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/it-market-new-zealand-2011-2015
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TechNavio Announces the Publication of its Report “ IT Market in New Zealand 2011“2015
