TechNavio today launched its report Global POS Software Market 2011-2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers and understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Hardware team said; ”Vendors in the Global Point-of-sale (POS) Software market are expanding their businesses to include the untapped markets across the globe as a means to remain competitive in the market. Hence, the market is expected to witness several mergers and acquisitions, and strategic alliances between global and regional vendors in the next few years. Many big players as well as emerging contenders in the Global POS Software market consider the mergers and acquisitions strategy and technological partnerships with fellow companies as a cost-effective means to increase their market share.”
According to the report, customers are increasingly using standard payment cards such as credit and debit cards for their purchases. In addition, a vast majority of these cards, especially those in the EMEA region, are Europay, MasterCard, and Visa (EMV)-based. This has led to an increase in demand for POS terminals across the globe. Furthermore, one of the key requirements for POS software is to provide secure transactions at the time of card authentication.
Further, the report also discusses that the slow adoption rate of POS technology by retailers poses a major challenge for vendors in the Global POS Software market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/global-pos-software-market-2011-2015
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TechNavio Announces the Publication of its Report – Global POS Software Market 2011-2015
