TechNavio today launched its report Global Text Analytics Market 2011-2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said; ”The increasing demand for semantic analytics to decode consumer feedback on products and services is one of the major trends in the market.”
According to the report, the organizations are investing heavily in customer relationship management applications regardless of the prevailing economic conditions. Text analytics help organizations analyze customer feedback and interpret the intentions and emotions of customers. Moreover, the software helps organizations effectively manage customer experience and thereby increase customer satisfaction levels. Thus, the need to improve customer relationships is one of the major drivers in the Global Text Analytics market.
Further, the report also discusses that the difficulty in monitoring social media is one of the major challenges faced by the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit http://goo.gl/bzbcf
Follow us on Twitter @ Technavio
TechNavio Announces the Publication of its Report – Global Text Analytics Market 2011-2015
