TechNavio today launched its report Social CRM Software Market in North America 2011-2015 based on an in-depth study focusing exclusively on North America. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said; ”Many organizations understand the growing importance of customer-centricity and customer relationship management (CRM), which will fuel continued customer management investments regardless of economic conditions. Companies in North America are putting more emphasis on marketing their products rather than just selling them. It has become important for companies to manage the customer experience effectively and to ensure that they reach the maximum level of customer satisfaction, because it is critical to sustain the competition in the current challenging business environment.”
According to the report, the Social CRM Software market in North America shows immense potential and is expected to grow rapidly in the next few years because of the presence of certain emerging trends, such as cloud-based applications.
Further, the report also discusses that the complexity involved in the effective adoption of the software is one of the major challenges confronting the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit http://goo.gl/j37Ha
Follow us on Twitter @ Technavio
TechNavio Announces the Publication of its Report – Social CRM Software Market in North America 2011-2015
