TechNavio today launched its report Global Blood Glucose Monitoring Device Market 2011-2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Healthcare team said: ”Vendors are increasing their online marketing and promotional activities to increase sales and brand equity. This not only provides customers with easy access, but also helps vendors reduce their set-up and operational costs. Further, since there are no time limitations in online marketing as opposed to medical stores, there is stiff competition among the vendors in the market. Thus, the increasing use of online marketing tools is having a positive impact on the Global Blood Glucose Monitoring (BGM) Device market.”
According to the report, one of the main drivers for the Global BGM Device market is the increase in incidence and prevalence of diabetic patients across the globe. Diabetes is a chronic, life-threatening disease, for which there is no cure. Globally, the prevalence of the disease has been on the rise because of the increase in the aging population, and people’s inappropriate dietary habits and sedentary lifestyles.
Further, the report also discusses that the intense competition among the vendors is negatively impacting the Global BGM Device market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players. For further information on this report, please visit http://goo.gl/m59oG
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For more information on our Healthcare, please visit https://www.technavio.com/healthcare
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