TechNavio today launched its report Global Laparotomy Sponge Market 2011-2015 based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Healthcare team said: ”The trend of agreements among group purchasing organizations (GPOs) and vendors of laparotomy sponges is commonly witnessed in the Global Laparotomy Sponge market. For instance, Medical Action is in contract with GPOs and integrated delivery networks (IDNs), which has promoted unit sales growth of laparotomy sponges by offering volume discounts. By contracting with a GPO or an IDN, vendors are not only able to increase the efficiency of their sales force but also to improve their market share.”
According to the report, vendors are increasing their online marketing and promotional activities to increase sales and customer reach. This not only provides customers with easy access, but also helps vendors reduce their setup, distribution, and operational costs. A large number of small and big vendors sell laparotomy sponges online. Furthermore, there are no time limitations in buying from online websites as opposed to medical stores. Thus, the increasing use of online marketing tools has increased the sale of laparotomy sponges and helped the market revenue to grow.
Further, the report discusses that the fragmented nature of the market is negatively impacting the Global Laparotomy Sponge market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit http://goo.gl/8Nbmu
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Healthcare market research, please visit https://www.technavio.com/healthcare
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TechNavio Announces the Publication of its Research report – Global Laparotomy Sponge Market 2011-2015
