TechNavio today launched its report Global Marketing Automation Market 2011-2015 based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”With the advent of cloud computing technology that offers huge space for data storage, access flexibility and scalability, software as a service (SaaS)-based marketing automation software is increasingly being developed. The SaaS model for marketing automation offers a pay-per-use model, which provides cost-effective accessibility and a paradigm where marketing automation software can be accessed at any time and in any place by multiple users. Furthermore, it enables organizations to scale their marketing automation modules much more easily. Hence, the Global Marketing Automation market is witnessing a trend where many vendors in the market have begun to offer their marketing automation software through the SaaS model to expand their services and enter new markets.”
According to the report, one of the major drivers is the need to enhance marketing communication. The effective deployment of marketing automation software enables extended customer visualization, leading to assured, automatic, auditable, consistent and high-quality communication associated with marketing processes.
Further, the report discusses that the increasing complexity in the effective adoption of the software is one of the major challenges confronting the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-marketing-automation-market-2011…
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research report – Global Marketing Automation Market 2011-2015
