TechNavio today launched its report Global NFC SIM Market 2011-2015 based on an in-depth market analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Telecom team said: ”One of the key advantages of near field communication (NFC) technology is that it can be used to perform various day-to-day transactions. Mobile devices can serve as a form of ID as well as an electronic wallet. NFC applications such as mobile payment and mobile wallet have rapidly attracted consumers and large companies across the world. Companies such as American Express Co., VISA, and Google Inc. have adopted mobile payments. This gives companies a chance to know their customer preferences and a medium to interact with them. They can track consumer interest and provide incentives based on purchasing behavior.”
According to the report, mobile operators across the globe have shown interest and support for NFC SIM rollout. More than 45 mobile operators have backed NFC technology for this GSM Association’s standard. They are working together to provide extra security and interoperability through NFC SIM cards. Vodafone Group plc. is partnering with VISA Inc. to launch its mobile wallet in European countries such as Germany, Spain, the UK, the Netherlands, etc. Vodafone has significantly large numbers of customers in these countries that could drive the demand for NFC SIMs.
Further, the report discusses that one of the key challenges in the development of an NFC infrastructure is the lack of NFC payment terminals to match the demand in the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-nfc-sim-market-2011-2015
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Telecom market research, please visit https://www.technavio.com/telecom
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TechNavio Announces the Publication of its Research Report – Global NFC SIM Market 2011-2015
