TechNavio today launched its report, Global Marketing Resource Management Market 2012-2016, based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”The emergence of cloud-based solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructure. However, many such organizations are still analyzing the feasibility and relevance of such cloud computing solutions in their IT operations. The cloud-based model for marketing resource management (MRM) offers a pay-per-use model, which provides cost-effective accessibility and a paradigm where the MRM solution can be accessed at any time and in any place by multiple users. Hence, the Global MRM market is witnessing a trend where many vendors in the market have begun to offer their solutions through the cloud-based model to expand their services and enter new markets. Although many enterprises have an increased understanding of the benefits of cloud-based MRM solutions, a number of concerns and risks, particularly around data sharing and security, are affecting the steady adoption of such solutions.”
According to the report, one of the major drivers in this market is the need to improve market responsiveness. MRM software centralizes marketing resources and eliminates process delays by providing real-time information about marketing activities, thereby enhancing the competitive responsiveness.
Further, the report reveals that the high cost of implementation is one of the major challenges confronting this market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-marketing-resource-management-ma…
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – Global Marketing Resource Management Market 2012-2016
