TechNavio today launched its report, Global Digital Media Advertisement Market 2012-2016, based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Telecom team said: ”Mobile phones were initially used as a medium for receiving and sending voice calls. However, as a result of technological advancements, mobile phones are now used to send and receive data files, e-mails, videos, images, movies, etc. The adoption of mobile phones has increased rapidly because of the increase in the features in mobile phones and the convenience of using them. Advertisers take this as an opportunity to increase their reachability. Moreover, the Advertising industry is booming because of the increase in the number of brands in the market. The mobile campaign has become an integral part of advertisements and promotions done by advertisers, and mobile advertisements are gaining popularity among global advertisers.”
According to the report, the Global E-commerce market is expected to grow significantly during the forecast period. As many new players are entering the Global E-commerce market, the need for advertising is increasing. Therefore, e-commerce vendors are now placing advertisements on search engines and other websites to attract more customers. They mainly prefer the pay-per-click payment model as it is an affordable way of advertising. Hence, as e-commerce is becoming more popular and widely used, the number of digital media advertisements by e-commerce vendors is expected to increase.
Further, the report reveals that the lack of availability of high-speed broadband connections is one of the main challenges faced by advertisers in this market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-digital-media-advertisement-mark…
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Telecom market research, please visit https://www.technavio.com/telecom
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TechNavio Announces the Publication of its Research Report – Global Digital Media Advertisement Market 2012-2016
