TechNavio today launched its report Over-the-counter Pharmaceuticals Market in the Asia Pacific Region 2012-2016 based on an in-depth analysis exclusively focusing on the APAC regions. The report aims to aid decision makers™ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio™s Healthcare team said: Mergers and acquisitions aid vendors to grow rapidly and expand their businesses. The over-the-counter (OTC) Pharmaceuticals market is nowadays witnessing an increased number of mergers and acquisitions among its vendors. For instance, Sanofi acquired US-based Chattem Inc. which is a leading manufacturer of branded consumer healthcare products, toiletries and dietary supplements. This acquisition will increase the company’s market share in the US Consumer Healthcare market. J&J acquired Synthes Inc. in June 2012 to strengthen its orthopedics business and its position in developing countries.
According to the report, one of the key drivers that will help significantly in driving consumer health is the switch from prescription to OTC drugs. As OTC medicines are cost-effective therapies for many health-related problems, the prescription to OTC switch has a positive impact on the market as it is helping in cutting down the overall healthcare costs. Moreover, there is a trend to move some drugs from a prescription to an OTC category as part of product lifecycle management. Also, many consumers prefer the OTC drugs because of their easy availability, which frees themselves from the need to visit a doctor. Thus, increasing the prescription to OTC switch has increased the OTC drugs demand significantly.
Further, the report discusses that one of the major challenges is the OTC product recalls made by the US FDA and the voluntary product recalls by the vendors.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/over-counter-pharmaceuticals-market-asi…
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Healthcare market research, please visit https://www.technavio.com/healthcare
Follow us on Twitter @ Technavio