TechNavio today launched its report Global SMB Web Analytics Market 2012-2016 based on an in-depth analysis covering the Americas, the EMEA region, and the APAC region. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”As a result of the increasing penetration of smartphones and tablets around the world, the traffic to websites through mobiles is increasing. Various smartphone providers such as Apple, Blackberry, Nokia, and Samsung are providing advanced features with their products so that their customers can easily access the internet. The increasing amount of website traffic through mobile phones is expected to lead to greater demand for mobile analytics. In addition, many marketers are now using smartphones in their campaigns to increase website traffic. However, Apple’s iPhones direct consumers to applications instead of websites, which could lead to a slight decline in the demand for mobile analytics.”
According to the report, one of the major drivers in the market is the need to enhance marketing activities. In today’s competitive business environment, companies need to track their website’s performance and improve their marketing activities to remain on a par with competitors.
Further, the report states that the lack of skilled personnel is one of the major challenges confronting the market. The market is witnessing a shortage of qualified professionals in web analytics who can guide users to get better results from web analytics solutions and convert them into actionable insights.
The report also includes a discussion of the key vendors operating in this market. The key vendors dominating this market space are Google Analytics, Omniture Inc., Webtrends Corp., and Yahoo! Analytics.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-smb-web-analytics-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – Global SMB Web Analytics Market 2012-2016
