TechNavio recognizes the following companies as the key players in the Social Commerce Market in India and China: China – Mushrooms Street (www.mogujie.com), and Beautiful (www.meilishuo.com).
India – Limeroad, and Exprestore.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”The increasing penetration of smartphones and tablets is a major driving factor in the Social Commerce market in India and China. Smartphones and tablets act as second screens enabling enriched interaction around online or social media content. Currently, people like to engage in social networking activities on their smartphones and tablets. Smartphones and tablets are equipped with the latest apps and are capable of streaming high-quality images. Hence, shoppers are using them to easily view and shop for products and services. Also, smartphones enable shoppers to obtain feedback on what they are shopping for and thus are viewed as an important trend in increasing the social commerce experience.”
According to the report, one of the major drivers is the increased adoption of social media. The growing adoption of social media has increased opportunities for social shopping, thus helping social commerce vendors improve the availability of products and services on social media networks.
Further, the report states that the issues with the measurement of ROI are one of the major challenges confronting this market. Many organizations have heard of social media but do not really understand how it could lead to sales and how they can measure the ROI of social media marketing. This is hindering the growth of the market.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are (a) China – LC Style Network (www.linkchic.com), The Tomomi Network (www.zhimei.com), Fangdongxi (www.fandongxi.com), and Duitang (www.duitang.com).
(b) India – ShopSocially, Badhai.in, 99Presents, Shopo.in, Wishberry, iTokri.com, Fabity, and Fab.com.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/social-commerce-market-india-and-china-…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – Social Commerce Market in India and China 2012-2016
