TechNavio recognizes the following companies as the key players in the Global Lip Care Products Market: are Blistex Inc., Beiersdorf AG, Unilever Group, Avon Products Inc., Johnson and Johnson, Pfizer Inc., L’Oreal SA, and ROHTO Pharmaceuticals Co. Ltd.
Commenting on the report, an analyst from TechNavio’s Healthcare team said: ”Brand loyalty is another trend that has emerged in the Global Lip Care Products market. Consumer brand loyalty is the main reason for the dominance of certain brands such as Beiersdorf’s NIVEA, Unilever’s Vaseline, and L’Oreal’s Maybelline in the Lip Care market. Once consumers are contented with a product, the probability to try a different brand is less. As a result of this, private label companies and new entrants face numerous challenges to create a place for themselves on store shelves. Moreover, small market share company’s products are not available in stores, so orders have to be placed through a catalog or on a company website. Despite this disadvantage, many small companies have been able to distinguish themselves by offering products for niche markets. Thus, brand loyalty is a threat for small players and new entrants of the market.”
According to the report, one of the key drivers is the increasing demand for natural and organic products. Consumers prefer to use products made from natural ingredients because of their perceived benefits.
Further, the report states that the original products in the market can be replaced by counterfeit products, leaving the market with cheap products. Counterfeit products are copies of real products and are produced to take advantage of the outstanding value of real products. Since the sales of counterfeit lip care products are rapidly growing, it could stand as a big challenge to the growth of the Global Lip Care Products market.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Bayer Corp., Burts Bees, Carma Laboratories Inc., Clarins SA, GlaxoSmithKline plc, Lotus Herbals, Sanofi-Aventis SA, and Unilever Group.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-lip-care-products-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Healthcare market research, please visit https://www.technavio.com/healthcare
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TechNavio Announces the Publication of its Research Report – Global Lip Care Products Market 2012-2016
