TechNavio recognizes the following companies as the key players in the Global Mobile VAS Market: OnMobile Global Ltd., CanvasM Technology Ltd., Comviva Technology Ltd., and KongZong Corp.
Commenting on the report, an analyst from TechNavio’s team said: “M-commerce services include the payment, banking, and retail money transactions carried out using mobile devices such as P2P payments and bill payments. Over the past few years, the adoption of m-commerce services has been increasing rapidly. For instance, the M-Paisa service in Kenya provided by Country Vodafone and Safaricom was used by almost 30 percent of the population in the end of 2012. The average monthly transactions done by the users of M-Paisa in Kenya were US$375 million. Moreover, M-Paisa helps users save US$3 per transaction. Similarly, in India several m-commerce players such as Spice, Oxicash, MChek, NGPay, and ICICI’s iMobile are offering m-commerce services in partnerships with several telecom companies. Changing regulations in favor of m-commerce is enhancing the adoption of this service in many countries. Thus, the increasing adoption of m-commerce is an emerging trend in the Global Mobile VAS market.”
According to the report, one of the main drivers in this market is the increasing adoption of smartphones and tablets. The increasing adoption of smartphones and tablets is enhancing the demand and usage of mobile VAS.
Further, the report states that one of the major challenges in this market is the lack of awareness among individual users. Individual users account for a major share of the Global Mobile VAS market. However, the lack of awareness among these users about several useful mobile VAS and their features is a major challenge for the market vendors.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-mobile-vas-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/telecom-and-networking
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TechNavio Announces the Publication of its Research Report -Global Mobile VAS Market 2012-2016
