TechNavio recognizes the following companies as the key players in the Global Oral Hygiene market: Colgate-Palmolive Co., GlaxoSmithKline plc, Johnson & Johnson Inc., and Procter& Gamble Co.
Commenting on the report, an analyst from TechNavio’s team said: “One of the main trends witnessed in the Global Oral Hygiene market is the increase in mergers and acquisitions. Vendors are currently opting for the acquisitive route to increase their global presence, expand their product portfolio, and achieve economies of scale in manufacturing. Therefore, they are able to focus better on product innovation and increase their profit margins by collaborating with each other. For instance, Colgate-Palmolive acquired complete stakes of Professional Oral care Products Ltd., a Goa based firm manufacturing and supplying toothpaste to the company in 2010. To venture into new emerging countries, giant vendors of oral hygiene products can merge into or acquire small local vendors thus, gaining more market share.”
According to the report, one of the main factors driving the market is the increasing demand for age specific products. Fluoride containing mouthwashes are made specifically for adults as they can be harmful to children because there are chances that children might ingest it.
Further, the report states that one of the main challenges is the increase in product recalls. For instance, in May 2011, Sensodyne Repair and Protect brand of GSK had to recall thousands of toothpaste tubes from the market as they found some grittiness in the paste that led to bleeding gums.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Chattem Inc., Dentsply International Inc., Lion Corp., Lion Corp., and Unilever plc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-oral-hygiene-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/healthcare-chemicals-food-retail
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TechNavio Announces the Publication of its Research Report – Global Oral Hygiene Market 2012-2016
