TechNavio recognizes the following companies as the key players in the Supplement market in the US: Abbott Laboratories Inc., GNC Holdings Inc., NBTY Inc., Otsuka Holdings Co. Ltd., and Perrigo Co.
Commenting on the report, an analyst from TechNavio’s team said: “One of the main trends witnessed in the Supplement market in the US is the availability of supplement in alternate forms. Natural nutrients such as protein, vitamin, minerals, enzymes, and herbs and botanicals are important ingredients of the regular diet of a person. Proper consumption of these nutrients is essential for maintaining a healthy life. However, the presence of some adverse environmental factors, such as unhealthy diet and sedentary lifestyle are leading to malnutrition. Thus, with the introduction of supplement-based products, people are able to cope with these deficiencies. Vendors are providing supplement products in different forms such as instant health drinks, chocolate bars, probiotic drinks, pediatric nutrient products, adult nutrient products, and vitamin water.”
According to the report, one of the main factors driving the market is the increased focus on organic healthcare products. Organic healthcare products they are helpful in the treatment of diseases such cardiovascular, neurological diseases, and macular degeneration; effective against age-related muscular degeneration, and relieving cold and flu symptoms, which is in turn increasing demand for the same.
Further, the report states that one of the main challenges is the negative publicity by media. But overly negative publicity against some of the supplement-based products by electronics media and print media is affecting consumer perception toward the supplement-based products.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Arizona Nutritional Supplements Inc., Atrium Innovations Inc., BASF SE, Bayer Healthcare AG, Bio-Engineered Supplements and Nutrition Inc., CytoSport Inc., Delavau LLC, Glanbia plc, Herbalife International, International Vitamin Corp., Iovate Health Sciences Inc., Metagenics Inc., Nestlé S.A., Nordic Naturals Inc., Pfizer Inc., Schiff Nutrition Group Inc., and VitaQuest International LLC.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/supplement-market-us-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/healthcare-chemicals-food-retail
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TechNavio Announces the Publication of its Research Report – Supplement market in the US 2012-2016
