TechNavio recognizes the following companies as the key players in the Global Soft Contact Lens Market: Johnson & Johnson Vision Care Inc., Alcon Inc., CooperVision Inc., and Bausch & Lomb Inc.
Commenting on the report, an analyst from TechNavio’s team said: “Vendors in the Global Soft Contact Lens market are adopting a product bundling strategy, where two or more products are combined together to provide packaged offerings and to provide better product offerings. For instance, vendors are providing soft contact lens cleaning solutions such as saline solutions, daily cleansers, and multipurpose solutions; lens cases; and other items along with the contact lenses, which customers need when using contact lenses. Moreover, packaged offerings are preferred over individual products as the former is cost effective. In addition, product bundling helps vendors to offer their products at a reasonable price and increase their profit margins. Such strategies contribute to the growth of the market.”
According to the report, one of the major drivers in this market is the increase in the number of people suffering from eye disorders. An increasing aging population, working for long hours on computers, and unhygienic lifestyles are some of the factors leading to an increase in the prevalence of vision disorders.
Further, the report states that one of the most important challenges faced by the market is the durability of soft contact lenses. These lenses are designed for short-term use and are less durable.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-soft-contact-lens-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/healthcare-chemicals-food-retail
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TechNavio Announces the Publication of its Research Report -Global Soft Contact Lens Market 2012-2016
