- Key players include Business Wire, Cision, Meltwater, NASDAQ OMX and UBM-PR Newswire
TechNavio, an independent London-based research firm, announced today the publication of its research report on the Global Public Relations Tools Market for the 2012-2016 forecast period.
The 60-page research report provides an in-depth analysis of the impact of drivers, challenges, and trends of this market featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in order of importance.
Several enterprises are adopting PR (public relation) tools to streamline their business process and enhance the productivity. The various segments of PR tools include ‘Contact Management’, ‘Media Measurement’, ‘Media Monitoring’, ‘Press Release Distribution’ and ‘Social Media Management’.
All these various tools are helping organizations to identify the right media influencers and connect to the target audience. They are also helping in monitoring media channels and analyzing campaign results. Several companies are using these PR tools for building awareness, protecting reputation, and demonstrating ROI effectiveness.
Speaking on this occasion, TechNavio’s senior analyst and co-author of this report said, “The Global PR Tools market is expected to grow at a CAGR of 5.10 percent during 2012-2016. Several factors such as growing number of communication channels to reach audiences and the need to engage with the target audience will aid the growth of this market. What needs to be closely seen is how this market evolves in readily accepting SaaS-based PR solutions, which are less expensive than on-premise PR solutions.”
If you are interested to have further information on this topic and our upcoming research on https://www.technavio.com/report/global-public-relations-tools-market-201… please send an e-mail to media@TechNavio.com.
About TechNavio
TechNavio is a leading technology research and advisory company with a global coverage. We focus on emerging technology trends that can shape the market. We identify and explain these trends to our customers to help them take better decisions.
TechNavio models the trends using a mix of quantitative and qualitative tools in its proprietary research methodologies. We build forecasts across market segments and geographies based on the trends identified. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a changing market scenario.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape of the Global Public Relations Tools Market. Our analysts obtain the information using a combination of the bottom-up and top-down approaches, besides using in-house market modeling tools. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
Decision makers and influencers in sales & marketing, strategy, product and R&D teams rely on research from TechNavio. We have a large and growing base of happy customers worldwide. Our customers include technology suppliers, end users, consulting companies, investment firms and research institutes.
Founded in 2003, TechNavio has about 200 analysts globally. We cover more than 500 technologies across 80 countries. Our analysts are closely monitoring the market every day by talking to all the industry participants. We have proprietary databases that provide us with a complete perspective of the market. TechNavio develops over 2000 pieces of research deliverables every year.
Media Contact:
Rituparna Roy
Marketing Manager
+91 9591975898; +44 208 123 1770; +1 630 333 9501
Twitter: @TechNavio
