TechNavio recognizes the following companies as the key players in the Global Mobile Application Market: Apple Inc., Google Inc., Microsoft Corp., Nokia Corp., and BlackBerry Ltd.
Commenting on the report, an analyst from TechNavio’s team said: “Mobile applications are developed to improve the functions available in a mobile device. Mobile business applications help people to access, use, and transfer data and information. This assists organizations to attain wide reachability and high business outcomes. For instance, the WebEx Meetings application in the iPhone enables video conferencing with the help of the in-built camera and mobile broadband connection. This facilitates meetings and conferences and removes time and location constraints. The number of applications in the market falling under Business and Productivity category equals 12-15 percent. Thus, the demand for such mobile business applications increases as the demand for enterprise mobility increases.”
According to the report, one of the main drivers in the market is the growing number of smartphones and tablets. With the increasing number of smartphones and tablets, the number of application downloads is increasing exponentially with the growing market. This has also increased the demand for free application.
Further, the report states that one of the main challenges in this market is the inability of mobile applications to support multiple OS platforms. The applications developed can be used only for a particular OS.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-mobile-application-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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