TechNavio recognizes the following companies as the key players in the Entertainment and Media Market in India: D B Corp. Ltd., Hindustan Media Ltd., Sun Group, and Zee Entertainment Enterprises Ltd.
Commenting on the report, an analyst from TechNavio’s team said: “TV sets have been witnessing innovative and technological changes with the advancement in technology. The launch of high quality TV sets has also peeked TV viewer interest as it has provided them with better picture quality, clarity, improved sound, and a change in TV size. An increase in the demand of HD TV is also expected to be witnessed in the future. Moreover, continuous enhancements in the features will act as a potential driver for the market and increase TV viewership.”
According to the report, one of the major drivers in this market is the increasing living standard of consumers which has led to a higher demand for aspirational products and services.
Further, the report states that the low average revenue received per user is a major challenge faced by the Entertainment and Media market in India. The ARPU is very low in India when compared to the other countries of the world. It is, however, expected to improve and grow at a faster pace post digitization.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/entertainment-and-media-market-india-201…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Entertainment and Media Market in India 2012-2016
