- Market to grow at 11.71 per cent during 2012-2016
According to the latest findings by the independent London-based global research firm TechNavio, the USA is the world’s leading revenue generating country in the Global Digital Content Market for the 2012-2016 forecast period.
TechNavio analysts found that the USA, followed by Japan and UK, are the global leaders in terms of revenue generation for Global Digital Content Market with USA dominating more than 25 per cent of this market. In spite of this, the APAC region continues to be the largest geographic region when it comes to total revenue generation in the Global Digital Content Market. This is due to the presence of several factors like increasing adoption of smartphones, tablets, social media and a growing number of young internet users who are helping stimulate the market growth from this region.
Japan represents the largest share in the APAC region with 26 percent followed by China and India due to ready availability of high-end technologies. However, other countries in the APAC region are also slowly catching up.
With an increasing number of professionals, urbanization and the middle class in Latin America, the Middle East and Asia, demand for digital content will be growing from these geographies during the forecast years. Most of the vendors that are looking to capitalize on the potential of digital content in these regions have started modifying products and services that they previously developed for customers in other geographic areas.
Speaking on this occasion, one of the senior analyst and co-author of this report said, “The Global Digital Content market is a diversified market with different vendors dominating different segments. For instance, Bloomberg and Reed Elsevier lead the business information content providers segment. Brightcove and Ooyala are among the leading providers of online video platforms. Comcast and Dish networks are focus on digital cable TV. Google, Yahoo, Microsoft provide content for a diverse range of segments. Increasing penetration and usage of smartphones, tablets and social media has resulted in the fragmentation of digital content. This has resulted in the time of a digital content user being shared across various screens, which has given vendors the opportunity to explore new platforms.”
To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in order of importance.
If you are interested in more information on the Global Digital Content Market 2012-2016 and our upcoming research on the please send an e-mail to media@TechNavio.com.
About TechNavio
TechNavio is a leading technology research and advisory company with a global coverage. We focus on emerging technology trends that can shape the market. We identify and explain these trends to our customers to help them take better decisions.
TechNavio models the trends using a mix of quantitative and qualitative tools in its proprietary research methodologies. We build forecasts across market segments and geographies based on the trends identified. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a changing market scenario.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape of the Global Digital Content Market. Our analysts obtain the information using a combination of the bottom-up and top-down approaches, besides using in-house market modeling tools. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
Decision makers and influencers in sales & marketing, strategy, product and R&D teams rely on research from TechNavio. We have a large and growing base of happy customers worldwide. Our customers include technology suppliers, end users, consulting companies, investment firms and research institutes.
Founded in 2003, TechNavio has about 200 analysts globally. We cover more than 500 technologies across 80 countries. Our analysts are closely monitoring the market every day by talking to all the industry participants. We have proprietary databases that provide us with a complete perspective of the market. TechNavio develops over 2000 pieces of research deliverables every year.
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