TechNavio recognizes the following companies as the key players in the Global Packaged Software Market: Microsoft Corp., IBM Corp., Oracle Corp., and SAP AG.
Commenting on the report, an analyst from TechNavio’s team said: “The increasing demand for smartphones is expected to propel the growth of the Global Packaged Software market to a considerable level. There has been a rapid increase in consumers who prefer mobile devices to PCs in terms of internet usage. This dependence has increased the demand for packaged software. In addition, the Tablet market is expected to grow by 40 percent during the period 2013-2014, largely assisted by Apple’s iPad mini, Google’s Nexus 7, and Barnes & Noble’s NOOK devices. Additionally, employees working in various organizations are taking their own mobile devices such as smartphones and tablets to their workplace and connecting them to their company’s network. These devices also facilitate remote access to data and help employees remain productive at all times even when they are not at their workstations. The increasing number of devices used with company networks is increasing the need for IT security and storage, thus driving the growth of the market.”
According to the report, one of the major drivers of the market is the increased IT spending by emerging markets. The BRIC countries are expected to dominate the market as they hold a major market share among the emerging markets. The increased IT spending will contribute considerably to the growth of the Global Packaged Software market during the forecast period.
Further, the report states that an important challenge curtailing the growth of the Global Packaged Software market is the increase in software piracy worldwide. According to a survey, digital software piracy has been costing the Packaged Software industry more than US$64 billion annually.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-packaged-software-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global Packaged Software Market 2012-2016
