TechNavio recognizes the following companies as the key players in the Global Nutraceuticals Market: Archer Daniels Midland Co., BASF SE, GlaxoSmithKline plc, and Nestlé SA
Commenting on the report, an analyst from TechNavio’s team said: “The Global Nutraceutical market is highly competitive and has numerous local and international vendors prevailing in it. To compete in the market, vendors are introducing numerous new and innovative nutraceutical food products in the market. Companies are trying to introduce new innovative products on the basis of ingredients, packaging, and serving ability. As consumers are also increasingly interested in tasting new products, new flavors, and recipes, foods that have been developed using several cultural cuisines are also continuously being launched in the market. For instance, large food corporations, such as Kellogg Co., General Mills Inc., and Procter & Gamble Hygiene and Health Care Ltd., are at the forefront of nutrition research. They are trying to gain advantage from nutraceuticals and are fortifying their existing products (e.g., orange juice with calcium), repositioning products, or are supporting sales with new marketing approaches and research that highlights the benefits of their core products and new products. Therefore, the increase in innovative nutraceutical food product launches is one of the key trends that is expected to propel the growth of the Global Nutraceutical market during the forecast period.”
According to the report, one of the major drivers in the market is the increasing aging population in the globe. With the increase in the aging population and as it contains potential and primary consumers, the consumption level of nutraceutical products has increased. The majority of the demand for nutraceutical products is from the APAC region; the APAC region is densely populated, with changing consumer lifestyles and increasing disposable income among consumers.
Further, the report states that the major challenge faced by the market is the threat of ingredient and raw material contamination. Contamination issues are generally noticed in products exported into the local markets. Because of this contamination issue, consumers may lose confidence in nutraceutical products and stop purchasing them.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-nutraceuticals-market-2014-2018
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/healthcare-chemicals-food-retail
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TechNavio Announces the Publication of its Research Report -Global Nutraceuticals Market 2014-2018
