- Key Vendors include Lorillard, NJOY and Vapor
According to the latest research findings by the independent London-based global research firm TechNavio, North America is accounting for approximately 40 percent of the overall E-cigarette Market. This is for the forecast period 2014-2018.
As per research analysis, US is the leading market in the North America, which is accounting for a large portion of the Global E-cigarette market. The e-cigarette market in North America will be reaching US$2,946.44 million by 2018, growing at a CAGR of 25.41 percent, fuelled by high adoption of e-cigarettes among the smokers in the US.
By 2018, Western Europe and the APAC region will be closely following the North American market, with the APAC region being the highest gainer, due to the rapid adoption of e-cigarettes in developing countries such as China, South Korea, and India.
Speaking on this occasion, one of the senior analysts and co-author of this report said, “The Global Cigarette market valued at more than US$700 billion in 2013 is experiencing a steady growth. However, the negative association with cigarette smoking is influencing people in turning to e-cigarette, due to its affordability, which will be growing at a CAGR of 30.56 percent during the forecast period.”
To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in order of importance.
If you are interested in more information on this topic and our upcoming research on the Global E-cigarette Market 2014-2018, please send an e-mail to media@TechNavio.com.
About TechNavio
TechNavio is a leading technology research and advisory company with a global coverage. We focus on emerging technology trends that can shape the market. We identify and explain these trends to our customers to help them take better decisions.
TechNavio models the trends using a mix of quantitative and qualitative tools in its proprietary research methodologies. We build forecasts across market segments and geographies based on the trends identified. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a changing market scenario.
TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape of the Global E-cigarette Market. Our analysts obtain the information using a combination of the bottom-up and top-down approaches, besides using in-house market modeling tools. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
Decision makers and influencers in sales & marketing, strategy, product and R&D teams rely on research from TechNavio. We have a large and growing base of happy customers worldwide. Our customers include technology suppliers, end users, consulting companies, investment firms and research institutes.
Founded in 2003, TechNavio has about 200 analysts globally. We cover more than 500 technologies across 80 countries. Our analysts are closely monitoring the market every day by talking to all the industry participants. We have proprietary databases that provide us with a complete perspective of the market. TechNavio develops over 2000 pieces of research deliverables every year.
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