TechNavio recognizes the following companies as the key players in the Global SaaS-based Site Search Market: Adobe Systems Inc., Celbros Inc., and Nextopia Software Corp.
Commenting on the report, an analyst from TechNavio’s team said: “The increasing adoption of mobile devices is the emerging trend in the Global SaaS-based Site Search market. More than 50 percent of smartphone users visit e-commerce sites on their phones. Unlike internet users scrawling sites from their laptops or desktops, mobile users perform their internet searches fairly quickly. In fact, more than 65 percent of mobile users will act upon a search within an hour of making it. This shows that mobile searchers are looking for immediate solutions for their search. As a result, the searches performed on mobile devices have high conversion rates than those performed on desktops and laptops. As a result of the growing use of smartphones and tablets, the websites need to be optimized and the site search needs to be made more user friendly. If the site search is not friendly, it is more likely that the user will switch to another website. Hence, the increasing adoption of mobile devices also increases the demand for SaaS-based site search solutions.”
According to the report, one of the major drivers in this market is the growing market for e-commerce. E-commerce provides customers with an ease of purchasing products and services over the internet, without any time or location constraints. Retailers are looking for solutions that can help them enhance their e-commerce capabilities and further improve customer satisfaction.
Further, the report states that one of the major challenges in this market is the issue pertaining to data security and privacy. Since the SaaS-based site search solutions are on the hosted platform, there is a concern among enterprises regarding security breaches and data loss.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-saas-based-site-search-market-201…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report – Global SaaS-based Site Search Market 2014-2018
