TechNavio recognizes the following companies as the key players in the Global Smart Process Application Market: EMC Corp., IBM Corp., OpenText Corp., and Pegasystems Inc.
Commenting on the report, an analyst from TechNavio’s team said: “The increasing demand for advanced analytics solutions is a new trend being witnessed in the Global Smart Process Application market. Advanced analytics helps companies better understand the data generated through various sources and use this understanding to gain insights into consumer behavior. These insights help companies deal with a wide range of areas that have significant potential to enhance operational success. They also provide companies with a better understanding about why users buy a particular application. Using these insights, companies can create customer-driven marketing strategies by optimizing advertisement-generated interactions. The top management in organizations has also started using predictive and content analytics for developing insights about the threats and customer preference.”
According to the report, one of the major drivers in this market is the increasing focus on real-time decision making. The new generation of business leaders and strategic decision makers require flexible applications that can address complex and unpredictable business decisions in real time. This is driving the demand for smart process applications which offer collaborative business decisions in real time as opposed to the traditional applications used for automation purposes.
Further, the report states that one of the major challenges in this market is the operational issues stemming from the multi-vendor approach. With the increasing number of vendors present in the market, there is a growing complexity in the type of solutions being offered. Moreover, organizations also face problems while integrating various applications into a single solution.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-smart-process-application-market-…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report – Global Smart Process Application Market 2014-2018
